Video – Smile or Die: Optimism as a form of social control

5 Aug 2012

Acclaimed author Barbara Ehrenreich discusses the use optimism as a form of social control. “How could [class and inequality] be a problem if anyone can be rich just by thinking about it?” Illustrated by RSA Animate, I found this over at Andy Wibbels’ site.

From the video:

“What could be better way of quelling dissent, of people that are in some type of trouble, poverty, etcetera, that it is all their attitude, that they should just get with the program and smile…”

This reminded me immediately of the idiotic statements made about how “culture” seemingly makes the difference, without any consideration of oppression on one side, and billions of dollars of subsidies on the other.


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